Brand Manager

Company:
Ascential Events
Brand:
Cannes Lions
Job function:
Marketing
Job type:
Perm Full Time
Location:
London, UK
Salary:
£ 0 - 0
Job ref:
SS-178
Close date:
11 January 2018
We’re Cannes Lions.
 
Cannes Lions we believe creativity is the driving force for business, for change and for good. That’s why we are campaigners for creativity: we inspire creative bravery that changes the course of communications. Our awards set a global benchmark for what good creative looks like, and our annual Festival connects those with a similar vision.

About the role

We're looking for a Brand Manager to join our team in Paddington. As part of our Marketing, your key responsibilities will include

  • Create a detailed marketing plan for the Festivals that meets known customer needs, reaches new customer audiences and optimises use of channels and ensures robust effectiveness tracking
  • To work with the Head of Marketing and the Festival Directors to determine and implement a new and coherent Content Marketing Strategy, incorporating but not limited to Lions social media output, that ensures maximum engagement from key target groups
  • To support the Head of Global Representatives on leveraging the global network marketing partners to achieve KPIs. Creating and delivering assets to support the reps network.
  • To write timely, accurate and inspiring communications briefs for the internal design and content generation team in order to produce highly-effective creative communications
  • Identify and deliver affiliate and/or partner marketing where required that delivers customer value
  • To work closely with the Head of Marketing to optimise how we plan, manage and measure Lions marketing activity, and to ensure that the leadership team is always informed about agreed key KPIs - performance vs target, YoY, CPA, CPR etc
 
Your experience
 
  • Ideally a ,inimum 5 years’ experience in client or agency side marketing department
  • Experience in business to business and/or paid-for events marketing is desirable but not essentia
  • Brand literate – strategically and creativel
  • Experience of briefing and managing agencies to deliver great creative comm
  • Analytical experience regarding marketing effectiveness tracking, and how to plan end to end campaigns
  • First-hand experience of the back-end of CRM systems and customer data management is essential
  • Knowledge of the healthcare communications industry is a plus, as is a second European language

What we offer    

 
We offer our employees a great package of perks, including:
  • 25 days of holiday per year – with the option to buy or sell between 1-5 days
  • Great learning and development opportunities
  • Bonus, Pension, Private Medical and Dental Insurance plans
  • Life Assurance; Income Protection and Critical Illness covers
  • Option to opt into the Ascential Shares Scheme
  • Volunteering opportunities
 
In addition, we offer flexible benefit packages that include Childcare Vouchers; Cycle to Work; Retail Vouchers; Gourmet Card; Gym Flex; Gadget Insurance, Health Assessments and Will Writing.
 
We also place great importance on health, lifestyle and wellbeing consistently, in which you will have the options to fuel up on free fruit, attend yoga sessions, join our running club, or perhaps taking up on a lunchtime massages.
 
More information provided on:
https://careers.ascential.com/our-benefits
 
About Ascential
 
Cannes Lions is a part of the Ascential group.
 
Each of our products and brands has its own unique heritage and voice, but all align to one common goal: to enable an eco-system that better informs and connects the business world.
 
Here at Ascential, we have a deep knowledge of our customers, their businesses and industries. Our aim is for our products – increasingly offered both face to face and online - to offer content and connections that professionals rely on for growth and value creation.
 
Operating from 14 offices around the world, Ascential serves customers in more than 150 countries, providing local and global knowledge, connections and access.
 
Check out our incredible portfolio:
https://vimeo.com/235733183/8ae34959e6
 
If we inspire you, why not join and inspire us?