Data Executive

Company:
Ascential Events
Brand:
Central
Job function:
Marketing
Job type:
Perm Full Time
Location:
London, UK
Salary:
£ 0 - 0
Job ref:
SS-140
Close date:
03 October 2017
Role purpose
To use customer insight to drive growth in our core KPIs and help colleagues & customers understand KPI performance to help them make better operational and strategic decisions.

Key responsibilities
DATA
  • Reporting on universe size by show sectors (including: reachable & emailable data; total number of people/ companies who attended/ exhibited at the shows; engaged contacts/companies; breakdown by countries, UK region, type of retailer, purchasing responsibility, etc.)
  • Providing contact details relevant for partner activities (such as international trade associations, UK companies interested in exporting, etc.)
  • Merging and cleaning all the data collected after the shows related to any partner engagements (seminars, meetings, tours, digital engagements etc.)
  • Registering people or changing their registration details
  • Building Marketo subscription lists and smart lists based on customers’ answers to different questions related to DIT on the registration forms
  • Reporting on customers’ engagement with DIT e-mail campaigns
  • Advising on any data related issues
  • Providing data for ad-hoc queries
INSIGHT
  • To leverage use of data / research to drive growth of business

Experience required

  • Experience in customer insight and data-related role
  • Experience of identifying stories from data and simplifying the complicated
  • Experience in analysing large datasets
  • Experience in creating KPI reports
  • Experience in creating surveys (desirable, not essential)
  • Proficient in Excel and Powerpoint
  • Proficient in Tableau (desirable, not essential)