Digital Marketing Director

Company:
Ascential Events
Brand:
Central
Job function:
Marketing
Job type:
Perm Full Time
Location:
London, UK
Salary:
£ 0 - 0
Job ref:
SS-AE03-2
Close date:
31 March 2017
About Ascential Events
 
Ascential Events bring communities together to be inspired, to trade, to network and to learn. From the Cannes Lions International Festival of Creativity to Money20/20 to Spring/Autumn Fair, we work hard for our customers to produce valuable events that make a meaningful impact on people, brands and businesses across the world. Our teams are passionate about the industries we serve – whether we’re inspiring a new generation of young creative talent, putting breakthrough technology into the classroom or acting as the launchpad for a hot new Scandi homeware brand.

Job purpose

To create and own the implementation of the digital marketing strategy and campaign plans for Ascential Exhibitions, across all product portfolios, ensuring we are continually optimising our digital marketing activity as part of the overall marketing mix to generate the best possible results and ROI.
 
To lead the digital marketing team responsible for executing the strategy, covering email, automation, websites, search marketing, digital advertising and social media.

Skills and competencies
  • Digital expert, able to act as a thought-leader across email, automation, web marketing, digital advertising and social media.
  • Strong business leader, people manager and team coach.
  • Highly pro-active, with boundless energy, drive and tenacity.
  • Highly analytical and data-driven approach to decision-making.
  • Customer-oriented, taking pride in exceeding customer expectations.
  • Ability to interact well with people from across the business and build strong relationships, including ability to effectively influence upwards.