Events Marketing Manager

Company:
Ascential Events
Brand:
RWM
Job function:
Marketing
Job type:
Perm Full Time
Location:
London, UK
Salary:
£ 0 - 0
Job ref:
SS-141
Close date:
05 October 2017
Role purpose
Working under the Marketing Director, create long-term brand value for RWM through the creation and management of marketing strategies and communications programmes that generate engagement, inspire loyalty and generate revenues through profitable customer acquisition, retention and advocacy. Create and manage the marketing communications programmes and campaigns for RWM, ensuring that these align to the brand objectives and strategic marketing plan for the event. Identify and nurture core customer groups (exhibitor, visitor, partner) per event.

Experience required

  • Minimum three years’ experience of creating highly effective tactical marketing plans.
  • Practiced in managing and implementing all aspects of the marketing mix.
  • Experience of developing customer insight and improving customer experience. 
  • Experience in stakeholder (internal and external) management.
  • Experience in budget management.
  • Experience of working within the events industry or Ascential Events Group key market sectors desirable.
  • Degree in business or marketing desirable.
  • International experience desirable.