Marketing Automation Manager, London

Brand:
Central
Job function:
Marketing
Job type:
Perm Full Time
Location:
London, UK
Salary:
£ 0 - 0
Job ref:
JA-97
Close date:
10 July 2018
Role Purpose

To assist with creation, planning and undertake delivery of outbound digital marketing campaigns across a number of brands, using marketing automation tools to optimise engagement and conversion with would-be visitors and exhibitors. This role supports specific partnership objectives that run in collaboration with overarching goals of the individual events.

Key Responsibilities
  • To assist with creation and execute delivery of automated email marketing campaigns for a selection of events, working alongside many other teams and roles including Email Developer, Brand manager and data teams. This role requires adaptability, and to be a one-man-band and work across all aspects of execution and planning, including data, email send, form building and web page creation, ensuring the full campaign is aligned and seamless, and creates a consistent and engaging customer journey.
  • To own the plan for campaign activity for your allocated event targets, proactively identifying opportunities where automation can improve engagement and conversion and implementing changes to capture these opportunities.
  • To ensure that all campaigns are sent to the maximum relevant audience for that event and the funnel requirements, through comprehensive data universe selection and segmentation.
  • To identify innovative ways to segment event audiences and challenge assumptions on best approach, working with Data team where appropriate.
  • To uphold standards in campaign quality.
  • To be a natural problem solver, and be able to develop solutions using the tools and options available.
  • To test and proactively suggest ways in which we can optimise performance.
  • To obsess about analytics so you understand the results of your all your activity, including testing, and are continually applying learnings to improve effectiveness of future campaigns.
  • To champion automation across the business and help drive adoption and influence decisions.
KPI's
  • Delivery of campaigns to schedule
  • Campaign engagement and conversion: open rates, click through rates, visitor and lead generation and conversion
  • Building innovative campaigns
  • Velocity of conversion (e.g. prospect engagement to sale)
Experience
  • Experience of delivering email campaigns , ideally automation programmes
  • Experience of creating data selections and segmenting audiences Role Title
  •  Experience of working to tight deadlines
  • Experience of working with others in a matrix team structure to deliver best results
  • Understanding of / ability to learn HTML would be an asset
  • Experience using Eloqua, Exact Target Automation or Marketo (ideally Marketo)
  • Salesforce experience is an added plus
Key Purposes
  • A pro-active and enthusiastic approach
  • Highly data-driven and analytical
  • Diligent, well-structured and well organised
  • Customer-oriented, taking pride in exceeding customer expectations
  • Ability to plan own workload and prioritise competing demands for time
  • Ability to interact well with people from across the business and build strong relationships
  • Able to work in a matrix organisation
  • Adaptable and flexible