Money 2020, Senior Data&Insight Manager, London

Company:
Ascential Events
Brand:
Money 20 20
Job function:
Marketing
Job type:
Perm Full Time
Location:
London, UK
Salary:
£ 0 - 0
Job ref:
JA-75
Close date:
28 March 2018
About Ascential
Ascential is a fast-growing business-to-business media company with a focused portfolio of market-leading events and information services brands with a presence in over 150 countries. The business was listed on the FTSE in February 2016 and our share price has subsequently performed extremely strongly. We continue to grow at pace as demonstrated by a stream of recent acquisitions and concerted expansion globally – in particular in the US and Asia Pacific. We are increasingly a ‘tech’ based business and our strategy is to create core brands that truly own their vertical on a global scale.  Our focus industries include consumer, branded communications and financial services, with products falling into either Information Services or Events divisions.

Our headquarters is in central London near Piccadilly Circus, and have other London offices in Covent Garden and Paddington. We also have major hubs in New York, Sao Paulo and Hong Kong.

About the opportunity – Senior Data & Insight Manager, Money 20/20

Following our IPO, our approach has been increasingly to become ‘one business’ (rather than a collection of standalone businesses) and to increase our focus on using data to drive Ascential. This allows us to exploit economies of scale across the portfolio and has given rise to the opportunity to create a brand new Insight function. The function has now been created and consists of cross-brand Data, Insight and Research professionals and in-brand Data & Insight specialists. The cross-brand team supports on a project basis and develops replicable systems, processes and technologies, while in-brand specialist focus on advising our brands on how to grow faster and more efficiently through a true understanding of the businesses and markets they focus on.
 
We are looking for an experienced insight professional to take on the in-brand Data & Insight role in Money 20/20, one of the most exciting and fastest growing brands in the Ascential portfolio. Money20/20 organizes the largest global events, bringing together the smartest visionaries and innovators from across the entire payments, FinTech and financial services industry, to connect and create the future of money. As the business supercharges its global growth and reach, expanding from 2 events in the USA and Europe to 4, launching in Singapore and China in 2018, the Data & Insight role is vital to keeping the brand close to the market and its many audiences. The FinTech, payments and financial services ecosystem is complex, with many players, and this role will be key to shaping our understanding of the market, optimising our business and driving our future strategy.

This role will work predominantly across the Money 20/20 team, reporting to the Marketing Director but will also report to (and be supported by) the cross-brand Insight teams, reporting into the VP Data & Insight at Ascential. This blend will give you the ability to leverage group expertise while building relationships and business understanding to have a significant impact.

It is likely that you have a combination of experience in consulting and within an insight function within industry, and be able to demonstrate exceptional impact from the insight you were able to deliver. If you have no industry experience then you will need to demonstrate that you are a specialist within insight consulting.

As the key driver of insight in Money 20/20, you will have the opportunity for extraordinary impact and the ability to shape how the business develops into the future.
 
Your Experience:
  • Previously held roles in corporate insight functions or consulting
  • Examples of gaining insight from both quantitative (customer/market) (quantitative) and qualitative (e.g. focus groups / market research) data, which you used to have a significant financial impact on a business
  • Defining data requirements, quality and collection to improve business and customer insight, and develop new products
  • Experience in B2B Media, Digital and/or Events businesses is preferred but not required
  • Working in a matrix management environment
  • Understanding of varied data-sources (internal systems, Salesforce, Google Analytics, external sources) and processes; able to access and combine the varied sources for reporting and analysis necessary to drive a business
  • Experience of releasing analytical output into operational businesses, working with other functional teams to embed the insight into operational processes and practises
  • Delivered presentations to senior stakeholders
  • Understanding of analytics software and data structures
  • Have used statistical customer segmentations and utilised them to track business performance
  • Background in Financial Services / FinTech a plus but not required
  • Strong degree from a top university
 Skills and attributes:
  • Strong Leadership and Influencing skills; interacting with senior stake-holders and external suppliers; highly personable
  • Excellent written and verbal communication abilities
  • Advanced analytical techniques (e.g. correlation, cluster analysis) to support key decisions
  • Customer-led viewpoint and insight focus
  • Able to use data and insight creatively
  • Managing change and embedding new technologies and working practices
  • Use of data analytics tools. Ideally experience of some/all of: Tableau, PowerBI, R, Python, SQL, SalesForce, Marketo (desirable)
  • Use of Google Analytics (ideally 360), Google Tag Manager (desirable)
  • Experience of marketing automation tools such as Marketo (desirable)
  • Advanced Excel and PowerPoint
  • High degree of numeracy
 Responsibilities of the role:
  • Ownership and delivery of BI to the MD, event directors, sales, marketing and content, both as part of standard reporting and to satisfy ad-hoc requests
  • Working alongside the cross-brand insight team to develop tools and architectures to allow the business better self-source data and insights; embedding these tools/architectures in Money 20/20
  • Improvement and enrichment of customer and market data (in conjunction with cross-brand Data Quality team), to ensure that business processes that create data used within the key analytical activity are achieving the necessary standards; including:
    • Defining data capture requirements and sources
    • Working with relevant team to implement changes and enhance /develop new products (e.g. business architecture, marketing, content, NPD, cross brand data and insight team)
  • Delivery, improvement and optimisation of qual customer insights (in partnership with the cross-brand Research team), including:
    • Event surveys incorporating NPS
    • Lost customer analysis
    • Ad-hoc focus groups/surveys for product development/insights
  • Delivery of marketing campaign analytics, tracking and insights
  • Delivery of content analytics and insight
  • Be a customer champion, promoting the use of customer segmentations across all analytical outputs and business decision making, and continually monitoring changes in customer needs and how the business should react
  • Advanced analysis to support key business decisions and NPD, particularly supporting the MD, event directors and marketing
  • Supporting Data & Insight, Research, Strategy and M&A team as required
 Reporting and team:
  • You will report to the Marketing Director at Money 20/20 along with the VP Data & Insight for Ascential
  • While you will not have any direct reports, you will work closely with the cross-brand data & insight team and research team, and be able to request assistance as required. In addition you will work closely with Money 20/20 finance, marketing, CRM and sales resources.
 Package:
  • Competitive
  • Based at Ascential Events offices in Paddington, London with travel to events and other offices both in London and abroad (predominantly New York)