Planet Retail RNG - Marketing Manager - Boston

Company:
Plexus
Brand:
RetailNet Group
Job function:
Marketing
Job type:
Perm Full Time
Location:
Boston, USA
Salary:
£ 0 - 0
Job ref:
RS-15
Close date:
30 June 2017
Planet Retail RNG is an independent research and advisory firm trusted by the leading global retailers and 45,000 CPG, technology and retail professionals worldwide.  Through a combination of research and data, bespoke advisory and executive education we provide leaders with the expertise, network and confidence to shape the future of retail.

We are an expert, growing company that drives strategic change in the retail and consumer goods industries with clients that include Walmart, Coca Cola, Mars and Unilever and many of the world’s largest consumer brands.  Our Marketing team plays a significant role in that change by applying cutting edge marketing automation, campaigns and brand development.  

We're looking for a Marketing Specialist or Manager wanting to take an exciting next step in their career.  Reporting to the Head of Marketing in London, they will be based alongside our team of 20 in downtown Boston, USA and work closely with marketing and sales teams in London, Frankfurt and New York City.  

The role will help drive our brand awareness and specifically generate demand for our highly regarded series of executive education events and share groups.
This is an opportunity to join a business that is investing to increase our share of voice in a fast-moving industry that touches the daily lives of consumers everywhere.

Key Responsibilities 
  • Own go to market activities for our portfolio of invitation-only share groups, executive education events and innovation conferences. You’ll be responsible for the plan, messaging, execution and measurement of all campaign activities.
  • Manage small customer engagement and thought leadership events across the US.
  • Develop Planet Retail RNG’s social media strategy and voice in conjunction with the Head of Marketing and our content team.
  • Deliver the regular newsletter programme.
  • Create effective customer programmes to help account managers grow their accounts.
  • Work closely with advisory and content teams who produce content that’s the envy of the industry and a dream for driving content marketing activities.
  • Work closely with our marketing automation specialist to use Marketo to optimise your activities and contribute to our lead nurturing programs.
  • Work with sales teams to help meet business development and customer objectives at industry conferences.

Skills & Experience required 
You will have experience of delivering campaigns and event management in a B2B environment, working with closely with a sales team.  Experience in a subscription-based business, advisory firm or business events business would be an advantage. You are likely to have worked as part of a larger team and would now like to take on more individual responsibility.
 
Essential: 
  • 5 years + of marketing management experience;
  • 4+ years experience working with a sales team;
  • Experience of managing direct marketing and digital promotions;
  • Excellent verbal and written skills;
  • Commercially acute and quick to grasp commercial concepts and product strategies;
  • Curious and excited by the impact marketing can have on a business;
  • Strong relationship building / partnering skills;
  • Self-starter and ability to be a hands-on team player;
 
Desirable:
  • Event marketing
  • Social media and influencer marketing;
  • Knowledge of applications such as SalesForce, Marketo, Pardot, Hubspot or other automation system and social media management tools;
  • Event management, including small thought-leadership events;