UseFashion- Commercial Marketing Director - 6 month FTC - Sao Paulo

Brand:
WGSN
Job function:
Marketing
Job type:
Fixed Term
Location:
Brazil
Salary:
£ 0 - 0
Job ref:
NA-235
Close date:
24 July 2018
Commercial and Marketing Director (temporary) -  UseFashion
Description:Professional for a temporary project of 6 months, responsible for supporting the construction of the marketing strategy as well as defining and executing the sales growth plan, that will ensure the delivery of the predefined results to the Usefashion platform across the Brazilian market. 

Main Activities & Responsibilities:- Co-leadership of all areas for UF with support of the Managing Director and focus on commercial business management
- Focus on defining and implementing the sales strategy for the Usefashion Platform- Management of the commercial team, monitoring indicators and tracing actions to increase the sales
- Management of the marketing team, mapping market target and definition of actions that will guarantee the generation of leads for the business
- Follow-up of product development with local, global and suppliers team
- Management of P & L with the Finance team- Interface with the local and global team for reports and monitoring of business performance 
  • Plan and execute effective marketing campaigns on time and within budget, utilizing the appropriate mix of media (including B2B events such as tradeshows and conferences, lead generation, pursuit account and digital) to achieve optimum response, marketing ROI and delivering against new business targets.
  • Using existing templates as a guide, create and continually evolve marketing and sales promotional communications for Usefashion LATAM ensuring local relevance whilst achieving consistent messaging and positioning. Including product literature, corporate and product specific sales presentations, customer case studies, trend confirmations, testimonials.
  • Increase client retention rates and retained value by implementing effective client marketing:
  • Evaluate net promoter scores by customer types and clusters
  • Understanding the buying patterns and behaviours of all market segments and applying appropriate drop schedules, marketing methodologies and creative packages accordingly
  • Be the local knowledge centre on all key competitor activity, product developments and ensure that the LATAM team are fully abreast of opportunities and risks; able to provide solutions to retain vulnerable accounts and optimize win back opportunities 
  • Develop short and medium-term strategies to drive market penetration in core segments and awareness across new markets, according to commercial guidance. 
Develop a contact data plan and process to constantly analyse and manage the growth of the database
Profile and Skills:
- Degree in Business Administration, Marketing or similar areas- Desirable specialization in business, commercial or marketing areas-
Languages: Fluent English
- Experience in B2B product, ideally high volume of sales
- Desirable: experience with digital marketing.